Analytics · Performance · Ads

Know your visitors, your speed and your ads. Without the guesswork.

Privacy-first analytics, real-user performance monitoring and ad performance measurement from one 1.4 KB script. Built in London, trusted for over a decade.

48,213visitors, last 30 days
11
years in operation
1400+
sites measured
38B
events processed / month
99.98%
ingest uptime, last 12 months

Three questions every site owner asks

Who is visiting? How fast does it feel? Are the ads worth it?

01

Visitors & audience

Unique visitors, sessions, referrers, countries and devices. Cookieless by default, so no consent banner is needed for the core metrics.

  • Cookieless unique counting
  • Realtime view (30 s latency)
  • Campaign & UTM attribution
  • Bot and referrer-spam filtering
02

Real-user performance

Core Web Vitals (LCP, INP, CLS) and navigation timing measured on real devices, broken down by page, country, browser and connection.

  • p50 / p75 / p95 percentiles
  • Per-release regression alerts
  • Slow resource waterfall samples
  • Budget thresholds per page
03

Ad performance

Viewability, ad latency, layout shift caused by ad slots and revenue impact, per placement and per ad network.

  • Viewable impressions (MRC-style 50% / 1 s)
  • Ad slot load time & CLS impact
  • Placement and network comparison
  • Latency vs. revenue curves

11 years of quietly keeping count

From a 900-byte beacon to an edge network.

  1. 2015

    Founded in London

    Two engineers launch a page-view counter that fits in a single packet: a 900-byte beacon and a tiny collector.

  2. 2017

    Ad measurement

    Ad slot latency and viewability arrive after publishers ask why their ads slow pages down.

  3. 2019

    EU data region

    A dedicated Frankfurt region joins London for customers with strict data residency needs.

  4. 2022

    Edge ingestion

    Collection moves to edge nodes, cutting median beacon latency to 18 ms worldwide.

  5. 2025

    Ten years

    A decade of operation, 1,400+ sites measured and an ingest uptime of 99.98 %.

Read the full story →

Trusted by publishers, marketplaces and product teams

  • Brindlemoor MarketEuropean marketplace · 12M page views / month
  • The Harcourt GazetteNational news publisher · 40M page views / month
  • QuillfoldAnalytics SaaS · 3M sessions / month
  • Nordvale TravelBooking platform · 18 country sites
  • Tessellate GamesMobile gaming network · 25M ad impressions / day
  • Pemberton & RoweOnline retailer · 6M sessions / month
  • Lumenary MediaVideo publisher · 9M ad-supported views / month
  • Ashgrove BankDigital banking · 2M sessions / month

Start measuring in five minutes.

One script tag. No cookie banner for core metrics. Cancel any time.