01Visitors & audience
Unique visitors, sessions, referrers, countries and devices. Cookieless by default, so no consent banner is needed for the core metrics.
- Cookieless unique counting
- Realtime view (30 s latency)
- Campaign & UTM attribution
- Bot and referrer-spam filtering
02Real-user performance
Core Web Vitals (LCP, INP, CLS) and navigation timing measured on real devices, broken down by page, country, browser and connection.
- p50 / p75 / p95 percentiles
- Per-release regression alerts
- Slow resource waterfall samples
- Budget thresholds per page
03Ad performance
Viewability, ad latency, layout shift caused by ad slots and revenue impact, per placement and per ad network.
- Viewable impressions (MRC-style 50% / 1 s)
- Ad slot load time & CLS impact
- Placement and network comparison
- Latency vs. revenue curves