About
Founded in London, 2015
A decade of measuring the web without following the people on it.
Our story
- 2015
Founded in London
Two engineers launch a page-view counter that fits in a single packet: a 900-byte beacon and a tiny collector.
- 2016
Real-user performance
Navigation Timing support turns the counter into a performance monitor. First percentile dashboards.
- 2017
Ad measurement
Ad slot latency and viewability arrive after publishers ask why their ads slow pages down.
- 2018
Privacy by design
A cookieless counting mode ships ahead of GDPR enforcement. IP addresses are never stored.
- 2019
EU data region
A dedicated Frankfurt region joins London for customers with strict data residency needs.
- 2020
Core Web Vitals
LCP, FID and CLS reporting added the week the metrics were announced.
- 2022
Edge ingestion
Collection moves to edge nodes, cutting median beacon latency to 18 ms worldwide.
- 2024
Public API v3
A full query and export API, and per-release regression alerts.
- 2025
Ten years
A decade of operation, 1,400+ sites measured and an ingest uptime of 99.98 %.
- 2026
Today
INP and ad revenue impact reports, and a rebuilt dashboard. Still independent and still based in London.
What we believe
Measure, don't watch
We count what helps you improve a site, not what follows a person around the internet.
Small and fast
A telemetry script should never be the reason a page is slow.
Independent
Privately owned and customer-funded since day one. No ad network, no data resale.